Whenever someone begins a website, they cannot accurately depict its future. Sometimes some people might think their startups are going to get huge success but that fails to be the case. This is a very common online occurrence, but a rarer one, is a situation in which a website becomes “famous”.
Now firstly we must get into this term, what does it mean for a website to become famous? Well:
– Loads of Traffic
– A lot of activity in the forum/usergroup of the website
– MANY organic links
– A lot of sign ups
– References to your website from prominent sources.
Most of the people are ready to accept the fact and are prepared for it that their website didn’t work, since it is so common. But what happens when a website becomes famous? Nobody is dead sure a website will become famous, but what when it does? There are many things famous website owners goof up, lets look into that first:
– Put their personal details on the website
Unless your personal details are already there, there is no need of disclosing them to the public in that way. It invites a lot of negative attention towards you from jealous people.
– Revamp Websites
Sometimes, when someone’s website becomes famous, they start thinking that their current website and content is not up to the mark of being entitled to so much traffic, and they start revamping their website, changing their content, begin to address themselves in their articles. But what they don’t think is, the traffic came because the originality was there.
– Go OFF topic
A lot of times, several website owners whose websites became famous, go off topic. Which means that they stop talking about the issues addressing which the website became popular, and instead start addressing the crowd to their activities, their interests, where they go, whatever they do. But website owners don’t understand that the crowd is there in the first place because they wanted to read CONTENT related to the subject of the website, not about your life! (Sorry if this offends someone, but its the truth)
– Sell the website
SEVERAL people I know have done this, their website became popular and on that spurge of time, they put it up for auction. This might be a very regular practice amongst newly-famous website owners, but is certainly not what one should do.
Now, the things mentioned above never do any good, people sometimes want to become rich from their newfound glory, or famous, but if you don’t do it right then you might just find yourself in more problems instead of peace. However, here are a few things a lot of website owners miss out on when their website becomes famous and a high-traffic one, and reasons as to why you should take up these measures as soon as your website can be classified as famous:
– Get better servers
Because your website is now famous and growing in traffic, you might as well get better servers (if you haven’t already). Resellers etc. don’t often give much CPU usage and if your website processes scripts (like registrations even) then you should upgrade.
– Increase updates!
The most important important thing, INCREASE updates as soon as traffic goes up, because if you keep updating the traffic on the website at a fast pace, the traffic will increase as well seeing as they could get so much from the website. This is a tiring job, but gather yourself up and do it for the website and the visitors!
– Appoint Moderators
If you haven’t appointed helpers for your website from the website’s user community itself till now, do it. If someone is underperforming in their moderation duties or not performing at all, reduce them to a rank thats above the member and below the moderator. Something like “Respected Member”. Then appoint someone else in that place, remember, law and order goes first!
– Organize Meet ups (If possible)
Organize meetings with your members if that is possible. If there is a place where lots of your regular traffic comes from, ask the people in that region to meet up on a specific date, then take pictures and put them on your website. Really helps your website gain credibility. The kind of meeting you want depends on the niche of your website, if it is a website that has to do with some serious issue, then you could organize a paid seminar etc. If its a website on a casual subject, just do a little meetup like you’d do with your friends, give away some shirts with your site’s URL, it all depends on you. Bit one thing’s for sure, Interaction with your members is what really makes you someone they could look up to (or at least respect enough to keep coming to your website)
– Contact the appropriate news authorities and media
This is what many people miss out on, write out letters (real ones) to your local press/AP etc. telling them about your website.
Make sure it doesn’t read like an advertisement, more of something like why is the website is famous, why people visit it, whats so unique about it, what discussions occur, how does the website influence the society, related websites (important so they don’t think its an ad). Sooner or later you’ll be in the news, even if its just a snippet. Also try to contact your local radio stations, who knows you might get called in for an interview if your website is that spectacular.
– Get new Advertisers
This is very important, automated advertising might be paying you decent, but when a website gets famous, it is about time you start asking for bids on advertising on your website (banners, links etc.) you know, most of the people do not buy advertising for PR, but for traffic, everything in the world is ultimately for traffic, and if a website has great traffic, advertisers would rush to it. You don’t even need to remove your previous PPC if you think its good, but getting new advertisers/sponsors definitely opens the gates for more money.
These are just some tips (apart from the common ones) that people with high traffic, famous websites miss out on, and if applied, could land the website into better heights and lot more glory, both online and offline.